About Us

Member Organizations Flight For Life Team Members

The Milwaukee Regional Medical Center (MRMC) is a consortium of 6 health care institutions whose faculty, staff and patient care givers provide a full range of health care services to the residents of Wisconsin.

Through its member organizations, MRMC forms a Wisconsin Level I Adult and Pediatric Trauma Center, a nationally recognized Children’s Hospital, provides continuum of care rehabilitation services and offers new discoveries and cures to patients throughout the world.

Our goal as a hospital system in Milwaukee, Wisconsin, is to add value to our member organizations through increased collaboration, by sharing information and experiences and by exploring opportunities to streamline financial and service delivery structures. Our six member entities, as part of our Wauwatosa hospital complex, share a common mission of excellence in patient care, medical education, life science research, and community service. The member organizations are:

Milwaukee Regional Medical Center.  A destination for quality adult and pediatric care, life­saving research and world­class education for tomorrow’s doctors and scientists. 

Flight For Life

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When lives depend on the resources of specialty care facilities and when rapid transfer is a priority, Flight For Life is ready to respond. Whether the need is for interhospital transport or a prehospital scene request, you can be assured that Flight For Life will provide the expertise necessary for optimal patient care. With a fleet of four helicopters – based in Waukesha and Fond du Lac, WI, and McHenry, IL – the Flight For Life Transport System helps augment health care delivery systems on a local and regional level.

Click here for more information regarding Flight For life.

 

Team Members

Bob Simi - Executive Director

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Bob Simi joined the Milwaukee Regional Medical Center as Executive Director in October 2014 and brings more than 25 years of organizational leadership experience in public, private and not-for-profit organizations.  He previously worked as a vice president in the commercial construction industry.  A former United States Marine Corps lieutenant colonel, Bob has also served at every level of government from the U.S. Marine Corps, U.S. Congress and Wisconsin Senate to local communities. 

"Bob's ability to build relationships has been an important factor in his career and will help advance MRMC's status as Southeast Wisconsin's only academic medical center," said Cathy Jacobson, Froedtert Health president and CEO.

In his role, Bob leads the efforts to further define the vision and future of the MRMC campus through partnerships with local and regional businesses, government leaders and health organizations.

The six MRMC member organizations include Froedtert Health, Children's Hospital of Wisconsin, Medical College of Wisconsin, Curative Care, BloodCenter of Wisconsin and Milwaukee County Behavioral Health Division.

Bob earned a Bachelor of Science degree at the United States Naval Academy and a Master of Public Administration degree at the University of Wisconsin-Madison.  

 

Bob Mlynarek - Vice President of Finance

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As Vice President of Finance, Bob Mlynarek brings more than twenty-eight years of health care industry finance and accounting leadership experience to the position.  Bob has served MRMC since March 2014 in roles of interim finance director and interim executive director.  In his position as Vice President of Finance, he is responsible for all budget and finance issues associated with Flight For Life and MRMC Corporate. 

Bob earned a Bachelor of Arts in Accounting from Marquette University and a Master of Business Administration from the University of Wisconsin-Milwaukee.

 

Mark Geronime, PE - Vice President of Operations

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Mark Geronime joined the MRMC executive team in 2016 as Vice President of Operations after completing a notable 25-year career in the United States Navy.

A native of Rosemount, Minnesota, Mark graduated from Iowa State University in Ames, Iowa with a Bachelor of Science degree in Mechanical Engineering and was commissioned through NROTC in May 1991.  After completing nuclear schools and officer training, Mark served in the U.S. Navy as a submarine officer on a nuclear-powered ship, later transferring to the Navy's Civil Engineering Corp where he successfully completed several tours of duty around the nation and around the world.  Many of his duties included command responsibility, including his last position as the Commanding Officer of Naval Facilities Northwest where he provided oversight for four bases across 11 states.

Mark also holds a Masters Degree in Mechanical Engineering from the University of Minnesota.  He is a Certified Energy manager, a registered Professional Engineer in the state of Oregon, and completed the Executive Development Program at Wharton School of Business in 2012.

Mark's primary focus of responsibility for MRMC includes MRMC Thermal (overall design, construction, and operations), which heats and cools most of the campus buildings, as well as accountability for growing campus operations.

 

Dan Burns, Executive Director, Flight For Life

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Dan Burns was appointed Executive Director of Flight For Life in July 2017.  Dan's strong clinical care background as well as his significant experience in leading large organization operations and measurable successes in the private sector make him an ideal candidate for leading Flight For Life into the future.

Dan served for 10 years as the Program Director for Flight For Life from 1991-2001.  He then served in clinical leadership roles as director of emergency and trauma services and critical care services from 2001-2009.  For the last seven years he has served in a variety of leadership roles in the private sector - specifically in and around product management. 

Dan is a Registered Nurse and earned his Bachelor's in Management from Ottawa University and his Master in Business Administration from the University of Wisconsin-Milwaukee.

 

Sandra Peterson - Director of Communications

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As a member of the Milwaukee Regional Medical Center's senior executive team, Sandra Peterson oversees the organization's communications activities in support of the six MRMC member organizations which include Froedtert Health, Children's Hospital of Wisconsin, Medical College of Wisconsin, Curative Care Network, BloodCenter of Wisconsin, and Milwaukee County Behavioral Health Division.

Peterson is also responsible for communications regarding the Zoo Interchange reconstruction project to assure continuing, effective operation of the MRMC campus during the project.  Her responsibilities include public relations, media relations, internal communications, web communications and social media.

An accomplished health care communications executive, Peterson has more than 15 years experience as the spokesperson and public relations manager at two regional health systems in Wisconsin.  Her early career was as a television news reporter in multiple markets.  Peterson is a graduate of the University of Wisconsin-Oshkosh.

 

Alfred Stucki - Director of Finance

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Alfred Stucki joined Milwaukee Regional Medical Center as Director of Finance in August 2015.  Alfred has been involved in Healthcare Finance and Accounting for over 24 years in a broad range of activities including hospital, home care and hospice, medical equipment, and infusion services.  

Originally from Utah, Alfred received a Bachelor of Science Degree in Accounting from the University of Utah, and later passed the CPA Exam.  As a member of the Healthcare Financial Managers Association, Alfred continues to be informed about the frequent changes in healthcare.

 

Nick Burns - Director of Information Technology

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Nick Burns has spent the last 10 years with MRMC integrating technology to enhance organizational performance and outcomes. 

Having spent the last 12 years as a technologist in healthcare, Nick has coupled his personal passion for technology with a formal education in business administration and operations management from Marquette University. 

As the MRMC and Flight For Life IS Manager, Nick spends his time at the intersection of business and technology; ensuring the enablement technology provides can be harnessed for the greater good of this organization's success.

 

Debbie Endres - Executive Assistant

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Debbie Endres joined Milwaukee Regional Medical Center in March 2013 to support the MRMC Executive Director and the management team at MRMC and Flight For Life with an administrative and project focus.

She comes to us with experience spanning a variety of industries including health care and enjoys coming alongside to realize process and functional improvements.

Debbie also enjoys recording internal and external voiceover projects and is the voice of the Zoo Interchange Hotline for MRMC.